Prove You Are Channel Ready.
The independent certification that tells Technology Advisors and TSDs your channel program has been assessed, audited, and validated.
The TSD channel has no independent standard for what "ready" looks like.
- There are over 800 suppliers in the TSD ecosystem. Technology Advisors cannot realistically evaluate all of them.
- Technology Advisors discover whether a supplier's program is good or bad through painful trial and error.
- There has never been an independent standard for what "channel ready" actually means.
An independent assessment and audit of your channel program.
Channel Certified is conducted by The Channel Advisors — the leading consulting, training, and recruiting firm for technology suppliers in the TSD channel.
We evaluate your commercial foundation, operational infrastructure, ecosystem integration, and leadership alignment against a proprietary methodology built from years of working with suppliers, Technology Advisors, and TSDs.
Suppliers who pass earn a certification at one of four levels. The certification tells the channel your program has been independently validated.
Four levels of channel maturity. One standard for each.
Each level represents a distinct stage of readiness, a different set of capabilities, and a different relationship with the TSD channel.
Your direct sales operation is functioning. Your metrics are trackable. Your commission structure is trustworthy. Your legal templates are ready. You have the commercial foundation that gives a Technology Advisor confidence to bring you a first deal.
Your channel infrastructure is in place. Deal registration works. Commissions are accurate. You have dedicated channel headcount. Technology Advisors who work with you experience a frictionless program that earns repeat business.
You are generating consistent channel revenue. You have active QBRs with top Technology Advisors and data that proves channel involvement improves deal outcomes. You are not just in the channel — you are integrated into it.
You are the standard. TSDs actively promote you. Technology Advisors compete to sell you. Your executive team owns the channel motion. Every department supports the Technology Advisor relationship. Your program runs on data, accountability, and continuous improvement.
Three steps from here to certified.
Take the Channel Readiness Assessment. It takes 10 minutes and gives you a baseline score against the Channel 2.0 Methodology.
Our team conducts a deep dive into your channel program using a proprietary 74-point evaluation across nine categories.
Suppliers who meet the standard earn their certification level, a public badge, and a listing in the Channel Certified directory.
Built for suppliers who are serious about the channel.
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Technology suppliers entering the TSD channel for the first time and looking for a credible starting point.
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Suppliers with existing channel programs who want independent validation of what they have already built.
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Suppliers who want to differentiate themselves from the hundreds of other companies competing for Technology Advisor attention.
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Any supplier who wants to prove they are serious about the channel — not just checking a box.
Why this exists.
Channel Certified is a program of The Channel Advisors, LLC, the leading consulting, training, and recruiting firm for technology suppliers in the TSD channel.
The certification is built on the Channel 2.0 Methodology, developed from years of working with suppliers, Technology Advisors, and Technology Solutions Distributors. The methodology has been used to assess, build, and optimize channel programs across the TSD ecosystem.
Channel Certified exists because the TSD channel deserves a standard. Suppliers deserve to know what "ready" looks like. Technology Advisors deserve to know which suppliers have been independently validated. And TSDs deserve higher-quality suppliers in their portfolios.
Know your baseline.
Earn your position.
The Channel Readiness Assessment is free. It is the first step in the Channel Certified process. After completing it, you will have the option to schedule a strategy call to discuss your results and explore full certification.
